MAC BE FEEL LOVE
02 / 20In a context where the pandemic affected all of us it was time to start communicating again. It was important to us to talk about emotions rather than product, be relatable and personable rather than commercial. We built a regional 360 campaign to reflect on the recent past and celebrate life and love. This ended up playing on TV and in cinemas in multiple countries in Europe and was widely celebrated as one of the most loved pieces of storytelling we produced in recent years. We couldn't even count to number of requests for us to produce a longer version of the song and drop it on Spotify! Director – Alex Gaillot Photographer – Quentin Caffier Production – Goddamn Films Soundtrack – "More than Alive" by Meya Music Talent – Alexandre, Laurinda, Fleur, Angelo
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